Research in International Marketing

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Research in International Marketing

Research in International Marketing

Name: Research in International Marketing
ISBN: 9781135124359

Peter W Turnbull, Stanley Paliwoda

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

Tom:

Rok:

2013

Wydawnictwo:

Routledge

Język:

english

Strony:

ISBN 10:

1135124353

ISBN 13:

9781135124359