Business Marketing: Connecting Strategy, Relationships, and...

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Business Marketing: Connecting...

Business Marketing: Connecting Strategy, Relationships, and Learning

F. Robert Dwyer, John F. Tanner

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This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2006

Wydanie:

2

Wydawnictwo:

McGraw-Hill

Język:

english

Strony:

736

ISBN 10:

0072410639

ISBN 13:

9780072410631

Plik:

PDF, 6.85 MB

IPFS:

,

english, 2006

Ściągnij (pdf, 6.85 MB)

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