The Perfect Meal

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Science (General)
The Perfect Meal

The Perfect Meal

Name: The Perfect Meal
ISBN: 9781118491027

Charles Spence & Betina Piqueras-Fiszman [Spence, Charles & Piqueras-Fiszman, Betina]

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The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

the colour of the plate (visual)

the shape of the glass (visual/tactile)

the names used to describe the dishes (cognitive)

the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

The EPUB format of this title may not be compatible for use on all handheld devices.

Kategorie:

Science (General)

Rok:

2014

Wydawnictwo:

Wiley

Język:

english

ISBN 10:

1118491025

ISBN 13: